What is Web Accessibility?
Web accessibility is a set of rules, behaviors, code standards and design guidelines, that are meant to allow people with disabilities, which comprise 20% of the world’s population, to effectively use websites.
It focuses mainly on three areas of accessibility: blind people using screen- readers (JAWS, NVDA), people with motor impairments that are using the keyboard, and a variety of other disabilities such as color blindness, epilepsy, and minor visual impairments that are mainly focus on the UI and design of the website (color contrasts, animations, fonts, etc.)
Font handling – users can increase and decrease font size, change its family (type), adjust spacing, alignment, line height, and more.
Color handling – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over 7 different color options.
Animations – users with epilepsy can stop all running animations at the click of a button. This includes videos, GIFs and CSS flashing transitions.
Content highlighting – users can emphasize important elements, such as links and titles. They can also highlight particular focused or hovered elements.
Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option allows users to mute the entire website instantly.
Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and more.
Other options – users can change the cursor’s color and sizing, view in printing mode, enable a virtual keyboard, and much more.
WHAT OTHERS SAY
Artificial Intelligence- based platform, which helps businesses comply with accessibility laws, and adapt their websites to the needs of disabled customers in accordance with ADA compliance.
HOW TO BE COMPLIANT
Exxcelrank utilizes components that achieve compliance. Our foreground application, the accessibility interface, which is responsible for 30% of the requirements, mostly UI and design-related and our background application.
Lately many websites are increasingly being subjected to lawsuits for failing to provide equal access to those with impairments. This artificial intelligence solution offers an automated solution to making websites accessible.
200% increase in lawsuits and demandletters from 2017 to2018
DOJ affirms ADA applies to websitessince November2018
2019 tripled 2018 in papersserved
Over 150,000 demand letters servedto businesses since2017
93% of demand letters settle outside of court for $20,000 – $150,000 onaverage
7% of businesses fight and lose incourt
Brand Identity &Public relations is more than just securing media coverage or creating effective social media strategies. It’s also about knowing who your brand’s friends are, how to find them and, most of all, understanding what matters to them. These are the type of friends who talk about you, advocate for you and help you succeed.
At Exxcelrank, we create conversations that matter because our PR teams work across disciplines. We use customer insights from our brand planners, targeted data from our media team and breakthrough ideas to craft compelling stories and meaningful experiences across all media – experiences that will get editors, producers, bloggers, industry influencers and even other brands interested.
We create stories about your brand that benefit actual business objectives and have a lasting impact across all media – paid, earned, owned, traditional and social. These stories rise above the buzzwords and turn bystanders into friends and friends into loyal advocates.
Everybody wants more friends. We’ll help you find the right ones.
Our website first approach to branding offers a fresh perspective on one of the oldest marketing disciplines. As we design your new website, we can extend our creative works into a full scope of brand identity assets from logos and business cards to event posters and PowerPoint templates. If it’s needed for the project, we will guide your brand through a masterful visual brand development process of moving from psychology of color analysis to typography and color pallet curation and ultimately brand asset production. The results will be congruent, well-designed style and branding that will enhance your commercial profile.